Press Release

Security track to focus on latest game protection
challenges at GDC 04

“In recent years the game industry has been more successful than any other entertainment industry in finding piracy solutions that work well for both content developers and fans,” said Gabe Zichermann, Trymedia’s VP of Strategy and Communications. “The GDC Sponsored Track: Security is designed as a forum for game developers to continue moving that effort forward.”

All sessions will take place on Wednesday, March 24th in room C4 of the San Jose Convention Center. Admission is free to all GDC attendees. Interested game developers can register in advance at www.trymedia.com/gdc04. The program, targeted to game programmers, business and legal industry executives, and Q/A testers will be as follows:

Security in an Unsecured Environment
9:00-10:00am
Speaker: George O. Goodman, Engineering Manager, Content Protection, Intel Corp.
Security expert George Goodman will talk about game protection in a vulnerable environment – the PC. Topics include: understanding the security lifecycle, the pros/cons of integrating security into your product, and Security and Trusted Computing.

The Security Bottom Line
12:00-1:00pm
Panelists: Andrew Shane Huang, Hacking the Xbox author; Gavin Dodd, Director of Tools Development, Insomniac Games; Michael Gilmartin, Director of Publishing Support, Atari; and Siang Loo, VP of Engineering, WildTangent.
Moderator: John Borland, CNET.
A panel will share their real-life experiences and advice on the most effective means of protecting games, including some that didn’t work so well.

Inside the Hacker Mind
2:30-3:30pm
Speaker: Andres Torrubia, CTO, Trymedia Systems.
Ex-hacker and creator of the ActiveMARK secure delivery technology, Andres Torrubia, will expose the ‘hacker mindset’ and provide specific tips on what to watch out for, how to save time, how to avoid costly security integration and other pitfalls.

Feel Good Game Security
4:00-5:00pm
Speaker: Gabe Zichermann, VP of Strategy and Communications, Trymedia Systems
Most developers are primarily concerned with making good games. What’s the big deal if a few people copy them? Animated (and sometimes controversial) digital distribution expert Gabe Zichermann explores the scenarios under which consumer demand for sharing games can co-exist side-by-side with a developer’s need for game protection.

ActiveMARK™ Tutorial
5:30-6:30pm
Speakers: Andres Torrubia and Mike Pohl, Trymedia Systems
Learn specific ways you as a developer can use Trymedia Systems’ leading digital delivery technology to securely distribute PC games. The tutorial will address the step-by-step process for packaging an application, creating user interfaces customized to integrate with your game, and setting up custom business rules using ActiveMARK.

More detailed information and advance session registration is available at www.trymedia.com/gdc04