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Strategy First teams with Trymedia to expand online game offerings

March 5, 2004. Montreal, Canada.

PC Game publisher/developer Strategy First is pleased to announce it has entered into a partnership with Trymedia Systems to use their unique distribution technology; ActiveMARK to bring SFI titles to a larger market.

“We were very impressed with Trymedia’s technology and are thrilled to be able to offer our products using their distribution model to an ever-increasing online marketplace” says Steven Milburn, Director of Marketing at Strategy First.

Trymedia Systems’ digital delivery technology allows customers to download PC games online in a try-before-you-buy format and then purchase desired games without further download time. ActiveMARK game files may also be shared from person-to-person via e-mail, burning to CD/DVD, IM,etc, at which point the title reverts to trial mode. The initial Strategy First titles that can be downloaded from Trymedia through Strategy First, Trygames.com and the entire Trygames Network of affiliates are:

Dicsiples II: Gallean’s Return
Dicsiples II: Dark Prophecy
Disciples II: Rise of the Elves
O.R.B
Nexagon: Deathmatch

“By working with Trymedia, Strategy First is choosing to give their fans more options gamers want by encouraging the downloading and even sharing of legitimate game files,” remarked Gabe Zichermann, Trymedia’s VP of Strategy and Communications.

About Trymedia Systems
Trymedia Systems’ digital delivery technology provides the neutral foundation for a wide range of services dedicated to optimizing game and software sales for top-tier content publishers. Major portals and other high-traffic Internet destinations, as well as the largest Peer-to-Peer Networks collect revenues by making a catalogue of Trymedia-enabled games and software available to audiences worldwide. Founded in 1999, Trymedia pioneered numerous key successes in the digital distribution business, and has powered more than 20 million legitimate software downloads in the past twelve months. The company is headquartered in San Francisco, and maintains offices in Europe. For more information please visit www.trymedia.com.

About Strategy First
Strategy First Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the company has grown rapidly, publishing major games in the industry and simultaneously developing its own in-house titles such as O.R.B., Disciples II, and Nexagon: Deathmatch. After winning numerous awards for games such as Disciples: Sacred Lands, Europa Universalis, Kohan: Immortal Sovereigns and Steel Beasts, Strategy First continues to push the gaming envelope with its own groundbreaking titles, while maintaining its reputation as a unique alternative for independent developers seeking to market their games to a worldwide audience. Further information about Strategy First and its products can be found at www.strategyfirst.com.

Strategy First Press Contact:
Kelly Ekins
PR Manager
514-844-3040 x 233
kekins@strategyfirst.com

Trymedia Press Contact:
Linda Meyers
meyerspr@earthlink.net
925-408-9565

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