Press Release

Trymedia Systems offers first single secure delivery solution for simultaneous protection of online and retail games

“By incorporating ActiveMARK for CD and downloadable game distribution, developers and publishers will save 3 important ways – time, money and end-user satisfaction,” commented Gabe Zichermann, Trymedia’s VP of Strategy and Communications.

With ActiveMARK CD activation, consumers can make secure back-up copies, play games on their laptop without a disc, and as with previous ActiveMARK versions, share game files with friends (games revert to trial mode when shared). Consumers will activate ActiveMARK-enabled CDs by registering products online or via phone. To the consumer, ActiveMARK is transparent, as it’s fast, easy and doesn’t require any special programs to run.

“To offer Eidos gamers the ability to make back-up copies and legally share games with friends is a real breakthrough,” said Simon Protheroe, Director of New Media and Online Technologies at Eidos. “This unified content protection process for titles distributed via both CD and online creates significant benefits for both Eidos and the consumer.”

Trymedia’s ActiveMARK technology, previously used only to secure downloadable games and software, has been proven in over 30 million downloads from top-tier publishers and independent developers alike. Today an impressive roster of publishers securely distribute more than 300 casual and core titles worldwide using ActiveMARK services. Publishers benefit in the form of additional sales opportunities when content is shared virally.

About Trymedia Systems
Trymedia Systems’ secure digital delivery services provide the neutral foundation for a wide range of solutions dedicated to optimizing game and software sales for top-tier PC content developers and publishers. Trymedia also operates the world’s largest B2B marketplace for downloadable games and software, through which major portals and other high-traffic destinations, as well as the largest Peer-to-Peer Networks, make a catalogue of ActiveMARK-enabled games and software available to consumers around the world. Trymedia is an Intel Capital funded company, headquartered in San Francisco with offices in Europe. For more information please visit www.trymedia.com.

About Eidos
Eidos plc is one of the world’s leading publishers and developers of entertainment software with a diverse mix of titles for the PC, PlayStation®2 computer entertainment system, Nintendo GameCube™ and the Xbox(R) video game system from Microsoft. For more information on Eidos and its products visit www.eidos.com.