Press Release

Trymedia Systems Moves to New SF Location, Opens London Office

Trymedia’s recent executive hires include Ron Bouganim as Director, Corporate Development; Emma Morris as Director, International Business Relations; and Steven Peterson as VP, Finance.

“We’ve built a reputation for being experts in downloadable game distribution. Now our ActiveMARK technology suite simultaneously addresses piracy and other distribution challenges for CD/DVD formats – so we are able to more broadly serve software developers and publishers,” said Gabe Zichermann, Trymedia’s VP of Strategy & Communications. “As our customer base grew, we were literally busting out of our previous space.”

Ron Bouganim, Director, Corporate Development
Bouganim’s responsibilities at Trymedia will include strategic partnering and the ongoing analysis of untapped market opportunities. He hails from Oneworld, a digital distributor of software and games focused on the Spanish and Portuguese markets, which he co-founded. He has over ten years of experience in the venture capital, telecommunications and digital rights management industries. Bouganim’s previous entrepreneurial ventures include a startup data communications carrier that grew to $50 Million in revenues and operations in ten countries.

Emma Morris, Director, International Business Relations
Morris is serving as a liaison with Trymedia’s European customers and Distribution Network affiliates in her new position. In addition she will oversee the London office. Morris was most recently Head of PR, Marketing and Distribution at Softwrap, also a digital distribution company. She previously held other positions within that same company. Before entering the digital distribution business, she was a Senior Conference and Banqueting Manager at the five-star Le Meridien Grosvenor House property in London.

Steven Peterson, VP, Finance
In recent years, Peterson managed the financial affairs for GST Telecom Internet Division, Vitallink Business Systems and Fast Track Litigation Support. Previously he successfully co-launched an internet service provider, Whole Earth Networks, which grew to one of the Bay Area’s largest ISPs before selling to a public telecom company. Peterson also enjoyed a fourteen year career at Capital Cities/ABC (Disney) and News Corporation where he held senior financial management positions. Peterson will oversee Trymedia’s accounting and financial management.

Trymedia’s new headquarters are located in San Francisco’s Financial District at:

135 Main Street, 6th Floor
San Francisco, CA 94105
Tel: 415-255-3060
Fax: 415-255-0910

Trymedia Systems UK can be contacted at:

Argo Business Centre
Kilburn Park Road
Kilburn, London NW6 5LF
England
Tel: +44 (0) 207 644 0451
Fax: +44 (0) 207 900 6188

About Trymedia
Trymedia Systems’ secure digital delivery services provide the neutral foundation for a wide range of solutions dedicated to optimizing game and software sales for top-tier PC content developers and publishers. Trymedia also operates the world’s largest distribution network for downloadable games and software, through which major portals and other high-traffic Internet destinations, as well as the largest Peer-to-Peer Networks, make a catalogue of ActiveMARK-enabled games and software available to consumers around the world. Trymedia is an Intel Digital Home funded company, headquartered in San Francisco with offices in Europe. For more information please visit www.trymedia.com.