Press Release

Trymedia Technology Now Used by All Top Casual Game Publishers

Already a pioneer and established leader in core game distribution, Trymedia has extended its leadership position with the recent signing of these top casual game companies. Trymedia’s ActiveMARK® technology is now used by all top 10 casual game publishers.

“As a top destination game site targeting mature players, the fastest growing segment of the Internet, Big Fish Games benefits tremendously from Trymedia's technology platform, allowing us to reap the full value from our online games,” said Paul Thelen, Founder and CEO, Big Fish Games. “Trymedia's network also helps us tap into the millions of consumers that play casual games and to create new channels of distribution.”

Industry analysts and experts agree that the downloadable games market will continue its breakneck growth in the next few years driven largely by casual games. In response, developers are focusing on creating casual games with more innovative content, while leveraging the technology and distribution experience of leaders like Trymedia to grow their revenue and prevent piracy. International Data Corporation estimates that $1 billion worth of downloadable games will be sold annually in the U.S. by 2008.

“Trymedia has aggressively expanded its casual game offerings in recent years, bringing the strength of our leadership in core games to this explosive market segment,” said Alex Torrubia, Co-Founder, President and CEO of Trymedia. “Today, we are the leading technology and service provider for downloadable games across all genres.”

Trymedia’s ActiveMARK technology enables publishers and portals to maximize the value and reach of their PC games. Each time consumers copy and share an ActiveMARK-enabled game, it automatically reverts to trial mode, allowing subsequent users to play the game for a limited amount of time before purchase. ActiveMARK also allows consumers to easily backup, play on multiple computers, and securely share their games.

Today, more than 200 million legitimate games have been downloaded using ActiveMARK technology.

About Trymedia
Trymedia Systems is a provider of secure digital distribution services and the operator of the world’s largest distribution network for downloadable games. Trymedia’s ActiveMARK® technology provides leading game publishers, portals and retailers with DRM (Digital Rights Management), eCommerce and Distribution services to maximize their PC game sales. The company's game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering ActiveMARK-protected games for consumers to legitimately download, purchase, subscribe to and share. An Intel Digital Home Fund company, Trymedia is headquartered in San Francisco with offices in Europe.

Trymedia PR Contact:
Linda Meyers
meyerspr@earthlink.net
925-408-9565