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Press ReleaseMacrovision Deploys Downloadable Games for Yahoo! EuropeFully merchandised service offers localized content for both core and casual gamesNovember 16, 2005. San Francisco, CA. - Macrovision Corporation (Nasdaq: MVSN) and Yahoo! Europe today announced the re-launch of downloadable games sites across Yahoo! Europe utilising Macrovision's complete digital distribution solution. Macrovision's Trymedia division will manage the core and casual game channels for Yahoo! Germany, Yahoo! Spain, Yahoo! France, Yahoo! Italy and Yahoo! UK & Ireland. Within each of the five regions, Macrovision has added a new download functionality to Yahoo!'s existing Video Games channel, strengthening the offering for core gamers. Yahoo! has also transferred their existing "Download Games" channels focused on casual games to the Macrovision solution. In addition to providing the digital distribution technology for Yahoo! Europe, Macrovision will manage the catalogue of hundreds of core and casual game titles. "In selecting Macrovision, Yahoo! Europe has upgraded to a solution that will allow us to improve on our ability to merchandise new game content, create special and targeted promotions and effectively communicate with our gamer customers," said Jules Robinson, Head of Business Development at Yahoo! Europe. "Macrovision is a one-stop solution, making it very easy for Yahoo! Europe to offer try-before-you-buy PC games to consumers." With the Yahoo! rollout, Macrovision has implemented its next generation e-commerce solution which includes a new storefront design and shopping cart features in French, Spanish, Italian, German and English. The new storefront also supports local currencies. Payment methods range from all the top international credit cards to Bank Transfer, PayPal, gift certificates and vouchers. "As the world's largest distribution network for downloadable games, Macrovision offers games that appeal to each Yahoo! user's unique tastes, greatly enhancing their entertainment experience," commented Fred Amoroso, CEO of Macrovision.
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© Macrovision 2005. Macrovision, FLEXnet, InstallShield and Trymedia are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.
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