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Trymedia Sponsored Sessions
Wednesday, March 9, 2005
On-site at the Game Developers Conference
Moscone Center West, San Francisco, California
Open to GDC Attendees. No Additional Fee.
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Agenda
9:00-10:00am
Moscone West, Room 2022
Game Platform Convergence:
When Will Mobile Become Mainstream?
Moderator:
Schelley Olhava, Program Manager, Consumer Markets—Gaming, IDC
Panelists:
- Jason Kapalka, Creative Director and Co-Founder, PopCap Games
- Mike Yuen, Director, Gaming Group QUALCOMM Internet Services
- Mark Jacobstein, President of Publishing, Digital Chocolate Inc.
- Jeff Nuzzi, Director, Global Marketing, THQ Wireless
This panel explores the types of content that will be produced for mobile devices over
the next decade. Will the sophistication of mobile games come to resemble that of core
games in look, feel, and gameplay
mechanics? How big is the hardcore market in mobile? Would mobile/casual game enthusiasts play on PCs
and consoles if their favorite games were available? What does the next generation of gamers look like?
What do mobile, PC, and console gamers have in common?
10:30-11:30am
Moscone West, Room 2022
Advertising in PC Games: A Look Into the Future
Moderator:
Sam Huxley, Chief Strategic Officer, Bounce Interactive Gaming (BIG)
Panelists:
Game advertising, an estimated $1Bn market, is a hot topic that is on everyone's mind. This panel puts
the profitability and practicality of game advertising in perspective; both its current state and future
trends. Featuring input from all sides of the advertising equation: ad agency, technology/service provider,
content owner—and the developers that make it happen. Various advertising models--including product
placement, in-game advertising, and advergaming--will be examined.
12:00 Noon to 1:00pm
Moscone West, Room 2022
Publishing and Distributing PC Games on the Internet
Moderator:
Gabe Zichermann, VP Strategy & Communications, Trymedia Systems
Explore how developers and publishers use the Internet and Peer-to-Peer Networks to publish and distribute
their games. Discussion focuses on technology and techniques that enable marketing and distribution of
PC and Web games to a worldwide audience on a small budget. Topics covered include selling games in the
Peer-to-Peer environment, business model overviews, case study examples of successful and unsuccessful
strategies, and market research/consumer data. Attendees will receive a free summary current consumer
trend data compiled by Trymedia.
2:30-3:30pm
Moscone West, Room 2018
Inside the Hacker Mind
Andrés Torrubia, CTO, Trymedia Systems
This session reveals an insider’s view of hacker culture—how hackers network and share, ways
they target a game’s vulnerabilities, and what tools and techniques they use to attack applications.
The presentation features a live, real-time hacking demonstration and presents tips on how to prevent
your own products from falling prey. Attendees can learn how to save time, money—and their game
content—by implementing easy-to-use, powerful in-game security tools.
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