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ActiveMARK-packaged games can be distributed both on CD and DVD at retail, as well as via download. After purchasing at retail, consumers must activate their products online or via telephone. They may backup their CD or DVD and share it with friends, because each copy automatically reverts to trial mode – creating an additional sales opportunity without incremental cost.
Unique activation codes are assigned to a product, and are inserted into each retail package. This activation code, along with a unique machine-configuration fingerprint is used to create a license that unlocks the product indefinitely. The user may complete this step in a single click if they have Internet access, or via a toll-free phone number. Each activation code can be used for multiple computers (up to a limit specified by the developer/publisher). Trymedia issues activation codes and provides the infrastructure for end-user activation online and via telephone. You may define, with complete granularity, the behavior of products in “trial” mode. For example, you may allow users to use your product for 5 days with a nag screen each day to remind them that they must activate, or if they lack a valid activation code, give them the option to purchase the product immediately. In this way, consumers can make backup copies, use the product on multiple computers, run it on laptops with minimal power drain and share content with friends, while enforcing your security rules at all times. By combining a user-friendly physical media solution with the strength of ActiveMARK Client-Side Security, you can eliminate the cost and headache of supporting multiple, ineffective security solutions while providing users with appropriate and satisfying use options that enhance your product’s appeal. Moreover, you can benefit from the viral/pass-along sales that occur when people transfer content from one person to another. Key Features and Benefits
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