security   Trymedia Systems: Complete Solutions for Secure Distribution.
a division of Macrovision® Corporation
Home | Site Map | Customer Login | Press      Trygames   security
Solutions Products & Services Partners Corporate Developer Zone Support  

Services Overview Content Protection Digital Rights Management CD Activation Packaging Tools Commerce Distribution Reporting Professional Services
 

ActiveMARK Content Protection

CD Activation

ActiveMARK-packaged games can be distributed both on CD and DVD at retail, as well as via download. After purchasing at retail, consumers must activate their products online or via telephone. They may backup their CD or DVD and share it with friends, because each copy automatically reverts to trial mode – creating an additional sales opportunity without incremental cost.

Activation process high-level.

Unique activation codes are assigned to a product, and are inserted into each retail package. This activation code, along with a unique machine-configuration fingerprint is used to create a license that unlocks the product indefinitely. The user may complete this step in a single click if they have Internet access, or via a toll-free phone number. Each activation code can be used for multiple computers (up to a limit specified by the developer/publisher).

Trymedia issues activation codes and provides the infrastructure for end-user activation online and via telephone.

You may define, with complete granularity, the behavior of products in “trial” mode. For example, you may allow users to use your product for 5 days with a nag screen each day to remind them that they must activate, or if they lack a valid activation code, give them the option to purchase the product immediately. In this way, consumers can make backup copies, use the product on multiple computers, run it on laptops with minimal power drain and share content with friends, while enforcing your security rules at all times.

By combining a user-friendly physical media solution with the strength of ActiveMARK Client-Side Security, you can eliminate the cost and headache of supporting multiple, ineffective security solutions while providing users with appropriate and satisfying use options that enhance your product’s appeal. Moreover, you can benefit from the viral/pass-along sales that occur when people transfer content from one person to another.


Key Features and Benefits
  • Single, integrated solution for physical and downloadable media
    Eliminates the need to support multiple security solutions while integrating more easily than ever before into the build process.

  • Powerful security
    Eliminates the many weaknesses of current CD copy-protection schemes by harnessing the proven power of ActiveMARK Client-Side Security for greater protection.

  • Reasonable use rights for consumers
    Provides end-users with the ability to make backup copies, share content with friends, and run products on multiple and mobile computers without requiring that the physical media be present at all times. This removes the incentive for casual piracy and enhances satisfaction with your product.

  • Allow users to purchase directly from copied media
    Enables you to take advantage of users’ viral sharing behavior because each time content is copied, it automatically reverts to trial mode, enabling the downstream user to quickly and easily purchase your product.

  • Simple online/offline activation
    Enabled in a single-click if internet access is present, and provides a method for toll-free telephone activation for unconnected users.

  • Enforced and custom registration data collection
    Allowing you to customize the level of registration data required during the activation process and enforce this collection to ensure your registration data is complete.

  • Elegant trial mode / nag features
    Allow users to defer registration with elegant nag features that give them plenty of time to register with a customizable level of pressure/incentive

  • Simple packaging process
    Use the ActiveMARK Packaging Tools to quickly and easily apply this functionality and powerful client-side security to your products.

  • Use any replication provider
    Since you no longer need to rely on the CD/DVD replicator to include security capabilities, and product never leaves the studio in unprotected mode, you can take advantage of the cheapest and most efficient replication facilities that are appropriate for your product.

  • Trymedia’s proven, trusted infrastructure
    Backed by 24x7, redundant, worldwide datacenters, Trymedia’s infrastructure is uniquely designed to support your real-time activation initiatives.

CD activation user's interface.

Contact Us to become part of the Trymedia Network and start generating revenue today.




  Privacy | Legal | Contact

©2002-2006 Macrovision Corporation. All rights reserved.