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ActiveMARK Content Protection
ActiveMARK Digital Rights Management |
ActiveMARK Digital Rights Management (DRM) ensures that your content is used only as intended.
Rather than preventing copies from being made by consumers, ActiveMARK is designed to enable
copies to revert-to-trial mode (if required), creating additional sales without incremental
cost. Additionally, consumers may make backup copies of their content without exposing any
additional security risk. ActiveMARK DRM is also the only single protection solution that works
on both physical media (CD/DVD) and via download.
ActiveMARK DRM performs the following client-side operations:
Business model support
There are a number of business models supported by ActiveMARK DRM out of the
box. Examples of the most common business models include:
| Business Model |
Description |
| CD Activation |
Product is purchased offline and is then activated to gain access to copying/backup
features. |
| Try Before You Buy |
Consumers can try your products, with limitations, before making a purchase
decision. |
| Rent and Buy |
Consumers can pay to try your products (rent) before deciding to buy. |
| Buy without Trial |
Consumers can/must purchase your content without being able to run a trial period. |
| Subscription |
Consumers pay a monthly fee for access to a range of content. Access is turned
on or off based on the subscription status. |
Beta/Demo Uses
non-commercial |
Content cannot be purchased, but can be used in trial mode up to a specified
limit (time, date, etc...). |
Rules enforcement
Rules enforcement articulates how the above business models are implemented. You specify
rules that grant different access controls to your content during its lifecycle. The most frequent
rule is to limit access during the trial period, although other behaviors are possible:
| Rule Category |
Example |
| Time-Based |
Allow this trial version to be used for 30 minutes or 3 days. |
| Use-Based |
Allow this trial version to be used 3 times. |
| Date-Based |
Allow this trial version to be used until December 31st. |
| Space-Based |
Allow this trial version to be played through level 3 or disable the
print function. (Requires Packaging Tools – Professional Edition). |
| Complex |
Allow this trial version to be used 3 times unless the date is before
November 30th, and then allow 3 hours of use. |
| Authentication Based |
If user has a valid subscription token, then allow use for 30 days
and then check validity again. |
User Interfacing
User Interfacing is handled via in-product HTML pages. Pages are typically
displayed at launch, close and trial expiration with an emphasis on encouraging consumers to purchase.
Packaged
within the product itself, allowing them to render and conduct basic operations without needing
an Internet connection.
These branded pages present product information along with buttons to share it with friends, play
trials, reactivate (when licenses have been lost), activate and purchase the product. Because these
pages are standard HTML, they can be made to conform to any required design or usability standard.
ActiveMARK provides a JavaScript-based API designed to allow further customization of the user
interfaces.
License Management
License Management is process by which licenses are created, stored and validated on the
user’s computer.
Typically, a license is requested once a consumer clicks on “BUY” or “ACTIVATE” and
payment/authentication is validated. Licenses are created based on the configuration of the user’s
computer, and allow a customizable level of tolerance for configuration changes before requiring
reactivation. These licenses are issued by the ActiveMARK License Web Service and are downloaded
in the background to the end-user’s computer without user intervention.
Once a valid license is installed, it is validated each time the product is executed without requiring
a persistent Internet connection. License information can be stored remotely allowing users to
retrieve licenses as needed after reformats or to activate products on multiple machines – based
on rules you specify.
Security
Trymedia follows the established principles of prevention, detection,
response and healing to ensure maximum efficacy in the security process throughout the lifecycle.
There are 4 basic steps taken to deal with threats against your product:
- Prevention is possibly the most important aspect of effective content protection. In addition
to the sophisticated design of the ActiveMARK™ security system, extensive anti-hacking,
code obfuscation, cryptographic machine-binding, tamper-proofing, 128-bit encryption and intrusion-detection
methodologies are deployed to keep content safe as it travels around the network.
- Detection is the process of identifying threats (real and hypothetical) against ActiveMARK™ and
the content protected by it. The earlier Trymedia finds a threat, the more time there is
to respond to it. For this reason, the Trymedia R&D team is constantly monitoring underground
message boards and hacker communities to identify the most pressing dangers. All threats are
evaluated
for their veracity and impact, and once prioritized, we move to the next step:
- Response: Once a real threat has been identified and isolated, our security team begins
work on a response. These responses can take the form of an update to the ActiveMARK™ Technology
(i.e. a new release of the ActiveMARK™ Packaging Tools), or simply a change in trial criteria.
In any case, the objective is to balance the customer experience against the potential
risk resulting from an attack.
- Healing: Once a response has been agreed upon, your product is prepared for the healing
cycle. A benefit of the ActiveMARK™ Technology is the ability to update content with the
latest version on the server immediately upon repackaging, although this does not change
any files that are being passed from person-to-person. Once a new version of a file is
available, the old
version ceases to be available immediately on the Trymedia Network, thus reducing the risk
from multiple, older versions being made available.
Security is a process, not a product. Today’s operating environment requires
continuous vigilance and improvement. For this reason, ActiveMARK is updated frequently to
ensure maximum protection.
Key Features and Benefits
- Single solution for physical and downloadable media
Eliminates the need to support multiple security solutions and brings the flexibility of ActiveMARK
to physical media.
- Powerful Security
Combines powerful rules and enforcement, licensing and anti-hacking methods to prevent unauthorized
use of content.
- Cryptographically Tolerant Machine Binding
Means that machine binding criteria can be adjusted to allow users to make some changes to
their hardware/ software configuration before requiring a reactivation.
- Concurrent Machine Licensing
Allows applications to be used on X number of machines simultaneously, giving you complete
control over the licensing process while allowing consumers to run products on their home,
office and portable computers, for example.
- Reduction in Casual Piracy
By allowing users to make copies of content, activate product on multiple computers and share
with friends, incentives for casual piracy are greatly reduced or eliminated altogether.
- Consumer Friendly
Gives consumers the experience and appropriate use they expect from your product without increased
antagonism or security risk
- Reduces Customer Support Costs
By eliminating potential CD-ROM hardware conflict issues, removing the need for consumers
to enter codes and keys, and allowing users to restore licenses themselves, ActiveMARK reduces
the cost of customer support.
- Viral marketing and revenue opportunities
Take advantage of your consumers’ viral sharing to generate more revenue by enabling
complete revert-to-trial mode so that downstream copies may be tried and purchased.
- Most comprehensive business models
ActiveMARK DRM supports more business models than any other solution, and allows complete
customization through the ActiveMARK Packaging Tools.
- Support Demo/Beta Applications
Allows the use of ActiveMARK DRM for the enforcement on non-commercial transactions and ensures
that every possible security gap is plugged.
- Unlimited Rules Base
Apply any rule or combination of rules quickly and easily to achieve the ideal end-user experience.
- No Internet Connection Required
Internet connectivity is not strictly required, making distribution accessible to non-connected
computers.
- HTML User Interfaces
Allows complete branding and customization of End-User interfaces using standard HTML authoring
tools to ensure maximum sales rates.
- Continuous Updating
ActiveMARK DRM is evaluated and updated constantly by Trymedia’s team of experts to
ensure maximum protection.
Related Links
Read the ActiveMARK Security Whitepaper here.
Take a closer look at the ActiveMARK Packaging Tools here.
For More Information
Contact Us to become
part of the Trymedia Network and start generating revenue today.
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